EXPLORE SELECTIVE SERVICES
FOR B2B TECHNOLOGY COMPANIES NAVIGATING GROWTH AND CHANGE
Make complex technology easier to understand, easier to sell and easier to buy.
Strategic GTM consulting that helps technology leadership teams see what is possible, choose the right path and turn strategy into action.
EXPERIENCE
25+Years
Oracle, Salesforce & Silicon Valley CMO
FOCUS
B2B technology
Complex products, markets and buying decisions
ENGAGEMENT
Fixed Scope
Defined outcomes, pricing and timelines
DELIVERY
Senior-led
Direct access throughout the engagement
Make the possible practical.
For technology leaders, opportunity is rarely the problem. The difficult part is knowing which opportunities matter —and turning the right ones into commercial action.
Kavanagh GTM helps B2B technology companies make complex products easier for customers to understand—and easier to buy.
THE PHILOSOPHY
DEFINED ENGAGEMENTS
Buy the outcome, not the hours. Each engagement has a fixed scope, fixed timeline and fixed price—with senior judgement throughout.
Five Services.
One commercial objective.
10 BUSINESS DAYS
€2,500 fixed fee
CLIENT PROBLEM
“We know our marketing is not working, but we don’t know what to fix first.”
YOU GET
A leadership discovery workshop; structured assessment of your positioning, website, funnel and AI readiness; competitor and category analysis; identification of your top 3–5 growth constraints; and a prioritised 90-day action plan with clear KPIs.
4 WEEKS
Fixed fee agreed up front
CLIENT PROBLEM
“Customers don’t immediately understand why they should choose us.”
YOU GET
An ideal customer profile and priority buying audiences; differentiated company and product positioning; value proposition, messaging hierarchy and proof points; competitive message validation; rewritten homepage narrative; sales pitch deck and training.
6 WEEKS
Fixed fee agreed upfront
CLIENT PROBLEM
“We have a product or market opportunity, but no coherent route to revenue.”
YOU GET
Prioritised markets, segments and ICPs; refined positioning and value proposition; recommended routes to market; demand and campaign priorities; clear sales and marketing roles and hand-offs; realistic investment requirements; and a 90-day execution roadmap with owners, milestones and success measures.
8 WEEKS
Fixed fee agreed upfront
CLIENT PROBLEM
“We need a practical demand programme, not another strategy presentation.”
ICP and buying journey definition; prioritised prospect segments and data sources; marketing and AI technology recommendations; one fully designed campaign including concept, offers, content and outreach sequences; practical AI workflows for research, content, personalisation; sales follow-up guidance; and a KPI framework to measure pipeline contribution and improve performance.
YOU GET
8 WEEKS
Fixed fee agreed upfront
CLIENT PROBLEM
“Gartner will help us win bigger deals. We just don't know how to work with them effectively.”
YOU GET
Relevant market and category assessment; competitive and analyst landscape; priority analyst mapping; briefing narrative and presentation; executive preparation and rehearsal; support initiating relevant analyst conversations; and a 90-day engagement plan to build sustained visibility and credibility.
*Inclusion in analyst research or market reports, e.g. Gartner Magic Quadrant, is not a deliverable. This requires further engagement.
Every engagement starts with an agreed scope, clear deliverables, timeline and fixed fee. No open-ended retainers.
HOW WE WORK
We don't stop at the answer.
We help you put it to work.
Authority used in service of the client: candid advice, appropriate risk, hands-on execution and knowledge transferred to your team.
01
See what is possible
Reveal the opportunity without surrendering to hype.
02
Choose what's right
Evaluate the paths, trade-offs and risks candidly.
03
Turn it into action
Translate the decisions into programmes and actions.
THE RELATIONSHIP
Trusted counsel.
Shared ownership.
Kavanagh GTM works alongside leadership teams, challenges respectfully and takes responsibility for helping turn the decision into action.
The clients outcome comes first.
No unnecessary dependency.
Your organisation becomes more capable.
THE JUDGEMENT BEHIND KAVANAGH GTM
Rigorous enough for the boardroom. Curious enough to see beyond it.
Tony Kavanagh combines financial and academic discipline with more than 25 years of international technology marketing leadership. His experience spans KPMG, Oracle, Salesforce and Silicon Valley CMO roles across the US and Europe.
The consistent thread is an instinct for what comes next—and a commitment to making it commercially useful.
BCOMM
MBS
FCA
KPMG
ORACLE
SALESFORCE
SILICON VALLEY CMO
TRUSTED BY SENIOR LEADERS
"
We had a strong product, but were making it far too difficult for people to understand. Tony cut through the complexity and helped us explain, why the market should care.
David Cerasi - General Manager, iTradeDigital (IOM)
START WITH THE OPPORTUNITY
What could your business make possible?
Let's identify the opportunity, choose the right path and turn it into action.